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Event RetailFusion Fall 2026 starts on Aug 21, 2026, 9:00:00 AM (US/Eastern)
The Outsider Advantage
Location: Cobb Ballroom E - 8/21/26, 11:15 AM - 8/21/26, 12:10 PM (US/Eastern) (55 minutes)
The Outsider Advantage
Erin Moyer-Carballea
Owner at Fruchtman Marketing
erin@fruchtman.com
Erin Moyer-Carballea
Owner at Fruchtman Marketing
erin@fruchtman.com

Erin Moyer-Carballea, the new owner and CEO of Fruchtman Marketing, is a digital and content executive with a diverse background and vast experience in the entertainment industry. She brings a trained eye to content, skilled ideation, and calculated risk-taking with each project. She has produced, written, and edited content for pure entertainment brands, health and green initiatives, and health, fitness, and dance brands.

Erin manages creative and technical producers, writers, designers, social media managers, and talent. Comfortable working within and for large established brands, she is equally intrigued by the challenges of creating and working on new projects, subjects, and portfolios, both large and small.

She is fearless in creating new content and exploring opportunities and is also a skilled editor with an eye for perfection in creativity. She is well-versed in social responsibility for all audiences, with the ability to understand and develop content specific to their needs and a project’s desired outcomes.

What Jewelry Retailers Can Learn from Entertainment & Lifestyle Brands

Grab a cup of coffee and join us at RetailFusion for a dynamic, "morning news show" style interview! Andrea Hill will be sitting down with Erin Moyer-Carballea, the new owner and CEO of Fruchtman Marketing, to explore how independent jewelers can revitalize their customer outreach. Drawing from her vast background in entertainment, health, and lifestyle brands, Erin brings a highly anticipated, outside perspective to the jewelry industry. In this relaxed and conversational session, Andrea and Erin will discuss:

  • Cross-Industry Insights: What highly effective tactics from the entertainment and wellness sectors are jewelry retailers currently missing out on?
  • Calculated Risk-Taking in Content: How can jewelers step out of their comfort zones to create "fearless" content while still maintaining the trust and luxury positioning their clients expect?
  • Consumer-Focused Ideation: Moving beyond just posting product pictures, how can stores use "All Media Storytelling" to actually solve problems for their customers and drive foot traffic?
  • Fresh Eyes on Legacy Brands: You recently took the helm of a respected legacy agency. Many of our attendees are second or third-generation owners trying to modernize their family stores. What lessons from your transition can they apply to refreshing their own brands?