This session explores how a structured, intentional onboarding process improves new hire retention, accelerates productivity, and strengthens organizational culture. In high-turnover environments like retail, effective onboarding is a critical business function that directly impacts performance and employee engagement. In order to be successful, new hires transitioning from familiar environments into new systems, expectations, and relationships need a well-designed onboarding experience that reduces uncertainty, builds confidence, and enables faster assimilation.

By the end of this session, participants will be able to understand the business impact of effective onboarding, identify the key phases of onboarding, and apply practical strategies to improve retention and engagement.

About Dayna Brown

Dayna R. Brown, SHRM-SCP, is an accomplished leadership and human resources executive with more than two decades of experience in the fine jewelry industry, which includes four years as a trusted consultant to independent fine jewelry retailers. Her career spans senior regional and district leadership roles as well as advisory work, where she partners with organizations to strengthen people strategies, elevate leadership capability, and enhance the client experience.

Throughout her career, Dayna has guided multi-state retail portfolios and advised fine jewelry businesses on talent development, organizational effectiveness, and culture transformation. Renowned for her refined, people-centered approach, she specializes in leadership development, employee engagement, and ethical workforce practices within premium retail environments. Her work consistently aligns human capital strategy with brand integrity, craftsmanship, and service excellence.

As a SHRM-SCP–certified professional, Dayna brings a strategic, human-centered lens to every engagement, helping fine jewelry organizations build sustainable, high-performing cultures that support long-term growth and distinction in the luxury marketplace.