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    Show Hours (Sat. - Sun.)


    Sat  8/22: 9:30a - 6:00p  Sun 8/23: 9:30a - 6:00p

    Social Events!


    IceBreaker: Friday, 6:30 - 8:00 pmMingle! Saturday, 7:00 - 10:00 pm

    RetailFusion (Friday)


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    BenchFusion (Sat. - Sun.)


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    GIA Grading Labs


    Colored Stone Grading LabThe Colored Stone Grading Lab is taking place in the Cobb Room at the Waverly Hotel, Tuesday 8/18 - Thursday 8/20.

    Pearl Grading Lab
    The Pearl Grading Lab is taking place in the Cobb Room at the Waverly Hotel, Friday, 8/21.

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    24 Karat Club Board Meeting24 Karat Club Membership MeetingAGS Guild Meeting with GIA SpeakerGeorgia Jewelers Meeting SJTA Board Meeting

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Atlanta Jewelry Show (& SJTA)
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All Talks
  • BenchFusion Fall 2026
  • BenchFusion Overview
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  • BenchFusion Fall 2026
  • All Talks
 
  • BenchFusion Fall 2026
  • BenchFusion Overview
  • Sessions
    • Sessions
    • Agenda
  • Talks
  
  • Drawing for Jewelers: Designing from Stone to Setting
    Remy Rotenier
    Done
  • 60 Ideas in 60 Minutes!
    Andreas Argentinis, Joel Conrad, Melissa Muir, Michelle Pajak-Reynolds, Mike Magee
    Done
  • The Art of Granulation: Precision, Heat Control, and Advanced Bench Practice
    Kathy Kinev
    Done
  • Best Tool Modifications Ever!
    Done
  • Metal Testing with XRF: From Identifying Elements to Analyzing Results
    Mike Magee
    Done
  • Custom, Repairs, and Customer Stones: The Liability Traps Every Jeweler Should Know
    Hunter Brooks
    Done
  • It Was Fine When I Dropped It Off: Liability Prevention for Jewelry Businesses
    Hunter Brooks
    Done
  • Designing & Engineering the Unexpected
    Mark Davis
    Done
  • From Setup to Setting: A Hands-On Approach to Laser Pave
    Andreas Argentinis
    Done
  • Jewelry Finishing: From Traditional Techniques to Emerging Technologies
    Melissa Muir
    Done
Built on Repair: Turning Shop Reality into Competitive Edge
Location: BenchFusion Red Stage - 8/22/26, 11:15 AM - 8/22/26, 12:15 PM (US/Eastern) (1 hour)
Built on Repair: Turning Shop Reality into Competitive Edge
Joel Conrad
http://reparjewelry.com/
joel@reparjewelry.com
+1 330-472-1505
Joel Conrad
http://reparjewelry.com/
joel@reparjewelry.com
+1 330-472-1505


Every working bench jeweler knows that repair is rarely simple. Worn prongs, brittle shanks, fragile heirlooms, unrealistic expectations, time pressure, thin margins. Most benches are carrying more repair volume than they should, with little room for error.

This session takes a direct look at the daily realities of managing repair work and how to stay on top of both the work and your own standards. Attendees will learn how to evaluate repair through the lens of time, risk, and margin. When does it make sense to repair older worn jewelry, and when is remaking the responsible call? How do you price for the actual labor and liability involved? How do you keep repair from overwhelming your bench schedule? How do you protect quality when the clock is always working against you?

We will also address the internal dynamics that affect repair outcomes. Sales teams often do not understand what proper repair requires. When intake is rushed or overpromised, the bench absorbs the consequences. Clear communication from the bench, better intake standards, and defined boundaries help stabilize estimates, protect margins, and reduce unnecessary frustration. The goal of this session is to give working jewelers tools to manage repair volume effectively, maintain craftsmanship under pressure, and turn a demanding part of the job into a controlled and dependable source of revenue.

About Joel Conrad

With more than 25 years at the bench, Joel Conrad is an experienced jeweler specializing in repair and restoration. His work spans everything from straightforward repairs to complex, intricate pieces, supported by a disciplined attention to detail and quality.

Joel has supplemented his extensive bench skills with a GIA diploma in diamonds, bringing a strong foundation in diamond knowledge to his practice, an asset that informs both his technical decisions and his respect for the materials he handles.

Joel's focus is on preserving the integrity, beauty, and long term value of fine jewelry, restoring each piece with care and precision. He continues to refine his craft, studying new techniques and remaining current with developments across the industry.

Tickets
From $ 65.00 to $ 150.00
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About us

The Atlanta Jewelry Show was founded on a simple but powerful idea ... 
A trade show should serve the people who make it possible. 

From its earliest days, the Southern Jewelry Travelers Association, a 501(c)(6) nonprofit, set out to create a show where every decision would contribute to the shared success of jewelers, manufacturers, and sales professionals across the Southeast. It was built not as a commercial enterprise, but as a community investment in the future of the jewelry industry.

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