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  • RetailFusion Fall 2026
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  • RetailFusion Fall 2026
  • All Talks
  • RetailFusion Fall 2026
  • Home
  • Talks
    • Talks
    • Agenda
    • Propose a talk
  • Become exhibitor
  • Practical
  • Talks
  • State of the Industry
    Rob Bates, Dave Siminski, Peter Smith, Ross Wesdorp
    Aug. 21
  • From Repairs to Relationships
    Jonathan Geller
    Aug. 21
  • The AI-Powered Jewlery Store
    Andrea Hill
    Aug. 21
  • Historical Diamond Cuts
    Gail Brett Levine
    Aug. 21
  • Planning for Today's Profits, Tomorrow's Exit Strategy
    Sherry Smith (The Retail Smiths), Chuck Frey (Charles Frey Co.)
    Aug. 21
  • Legal Knowledge for a Stronger Store
    Liz Fraccaro
    Aug. 21
  • The AI-Powered Workflows
    Andrea Hill
    Aug. 21
  • Onboarding: Making Those New Hires "Stick"
    Dayna Brown
    Aug. 21
  • The Outsider Advantage
    Erin Moyer-Carballea
    Aug. 21
  • AI in Jewelry
    Mike Magee
    Aug. 21
Event RetailFusion Fall 2026 starts on Aug 21, 2026, 9:00:00 AM (US/Eastern)
Designing the Experience (Not Just the Jewelry)
Location: Cobb Ballroom B - 8/21/26, 1:30 PM - 8/21/26, 2:00 PM (US/Eastern) (30 minutes)
Designing the Experience (Not Just the Jewelry)
Dalton Powel
dalton@ozsjewelers.com
+1 828-514-9573
Dalton Powel
dalton@ozsjewelers.com
+1 828-514-9573

Dalton Powell is one of the owners of Oz’s Jewelers in Hickory, North Carolina, and a rising voice among the next generation of independent jewelers.

He is the President of the North Carolina Jewelers Association and a member of the Advisory Board for the SJTA. Dalton is also a recipient of the RJO Foundation Scholarship and the Robert Foreman Memorial Scholarship Award from the 24 Karat Club SEUS.

With GIA coursework and a Registered Gemologist Appraiser (RGA) designation from the International School of Gemology, he pairs formal training with hands-on retail and management experience. Dalton earned his undergraduate degree in Journalism & Media with a focus on Advertising and Public Relations from UNC Chapel Hill, followed by a Master’s in Business Management from Wake Forest University, completing his Master’s degree at the young age of 21.

His passion lies in helping independent jewelers stay competitive by embracing smart storytelling, evolving consumer expectations, and community-first values. He believes in transparency, collaboration, and elevating the voice of young professionals in the trade.


This session focuses on elevating custom design through intentional customer experience. Learn how to make clients feel like true collaborators rather than just customers, highlight key presentation moments such as sketch reveals, stone selection, and final delivery, and create memorable “wow” experiences that clients share and that drive long-term loyalty.
Tickets
Pricelist: Default Pricelist
Registration for RetailFusion
Sales start on 8/1/26, 1:01 AM (US/Eastern)
$ 125.00 125.0 USD
Early Bird Registration for RetailFusion Fall 2026
Standard registration for RetailFusion pre-show intensive on Friday, August 21, 2026, inclusive of full-day access to all three concurrent tracks.
Sales end on 7/31/26, 1:00 AM (US/Eastern)
$ 75.00 75.0 USD

(Max. 30)

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About us

The Atlanta Jewelry Show was founded on a simple but powerful idea ... 
A trade show should serve the people who make it possible. 

From its earliest days, the Southern Jewelry Travelers Association, a 501(c)(6) nonprofit, set out to create a show where every decision would contribute to the shared success of jewelers, manufacturers, and sales professionals across the Southeast. It was built not as a commercial enterprise, but as a community investment in the future of the jewelry industry.

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