Sponsor: Coffee Cart

Own the Show's Focal Point: The Plaza Coffee Cart ($5,000 + Redeemed Beverages). Transform the most consistently visited spot on the show floor into your own high-touch hospitality hub. Located centrally in the Plaza, this exclusive sponsorship associates your brand with energy and connection, creating a natural pause point for roughly 1,000 retail buyers. You control the interactions by distributing custom "free coffee" vouchers directly to attendees, driving steady foot traffic and casual conversations right to your team. AJS handles the heavy lifting—providing branded cups, lounge furnishings, and signage—while you simply build relationships.