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Incorporating the Art of Engraving Into Your Work
MELISSA MUIR METALSMITHAug. 22
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From Setup to Setting: A Hands-On Approach to Laser Pave
Andreas ArgentinisAug. 22
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The Art of Granulation: Precision, Heat Control, and Advanced Bench Practice
Kathy KinevAug. 22
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The Business of Platinum: Practical Bench Skills that Drive Sales
Aug. 22
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Jewelry Through Time: Identifying Eras, Styles, and Motifs
Gail Brett LevineAug. 22
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Built on Repair: T urning Shop Reality into Competitive Edge
Joel ConradAug. 22
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Demystifying the making of White Gold Stock
Jason ChandlerAug. 22
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It Was Fine When I Dropped It Off: Liability Prevention for Jewelry Businesses
Hunter BrooksAug. 22
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Must-Have Tools for the Bench: A Panel Presentation
Aug. 22
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Designing & Engineering the Unexpected
Mark DavisAug. 22
This session explores laser welding techniques through practical, real-world demonstrations that highlight their precision, efficiency, and repair capabilities. It also covers how to communicate added value to customers during the repair and customization process, turning technical capability into meaningful upsell opportunities.
Featuring Matt Lang and Adam Kasson of Gesswein using SISMA'S latest next generation laser welder systems, the session connects hands-on skill with business growth strategies for the workshop and sales floor.
About Matt Lang
Matt Lang started his jewelry career in 1987 and founded Lang Jewelers in 1996, growing it to multiple locations with a reputation for excellence. Today, he runs the businesses in Gainesville, Florida, while also instructing laser welding for Gesswein and pushing innovation in fine jewelry technology.