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The Business of Platinum: Practical Bench Skills that Drive Sales
Jenny Luker (Platinum Guild International USA), Josh Helmich (Helmich Luxury Group)Done
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Jobs We Should Have Refused
Joel Conrad, Kyle SharosDone
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Integrating Traditional Bench Skills and CAD CAM
Frieder LauerDone
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Handle With Care: The Jeweler's Guide to Great Customer Experiences
Kyle SharosDone
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Beyond the Jewelry: Creative Collaboration for Editorial and Fashion Productions
Michelle Pajak-ReynoldsDone
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From Setup to Setting: A Hands-On Approach to Laser Pave
Andreas ArgentinisDone
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The Genie in the Shop: I Get By with a Little Help from AI
Andreas ArgentinisDone
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Worldbuilding for Jewelry Designers: Constructing Your Creative Universe
Michelle Pajak-ReynoldsDone
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Must-Have Tools for the Bench: A Panel Presentation
Frieder Lauer, Kyle Sharos, Melissa Muir, Moderated by Elesa DillonDone
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Transforming Handmade Gold Stock into a Custom Solitaire Shank
Jason ChandlerDone
This session explores laser welding techniques through practical, real-world demonstrations that highlight their precision, efficiency, and repair capabilities. It also covers how to communicate added value to customers during the repair and customization process, turning technical capability into meaningful upsell opportunities.
Featuring Matt Lang and Adam Kasson of Gesswein using SISMA'S latest next generation laser welder systems, the session connects hands-on skill with business growth strategies for the workshop and sales floor.
About Adam Kasson
About Matt Lang
Matt Lang started his jewelry career in 1987 and founded Lang Jewelers in 1996, growing it to multiple locations with a reputation for excellence. Today, he runs the businesses in Gainesville, Florida, while also instructing laser welding for Gesswein and pushing innovation in fine jewelry technology.