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The Business of Platinum: Practical Bench Skills that Drive Sales
Location: BenchFusion Blue Stage - 8/22/26, 11:15 AM - 8/22/26, 12:15 PM (US/Eastern) (1 hour)
The Business of Platinum: Practical Bench Skills that Drive Sales
Jenny Luker (Platinum Guild International USA), Josh Helmich (Helmich Luxury Group)
https://platinumguild.com
Jenny Luker (Platinum Guild International USA), Josh Helmich (Helmich Luxury Group)
https://platinumguild.com

Sponsored by Platinum Guild International


This session takes your platinum bench skills to the next level with practical, demonstration-focused content. Following a slide presentation on the unique characteristics of platinum and best practices for working with the metal, attendees will experience live demonstrations of essential bench techniques for platinum work, including laser welding with a ring sizing demonstration, polishing platinum with the Merard EXTREM® Platinum Polishing Kit, and use of the Sonacraft Ultrasonic Polisher for burnishing.

About Josh Helmich

Founder | Helmich Luxury Group

Josh Helmich is a jewelry industry senior professional, a third-generation jewelry entrepreneur, visionary, and consultant.  Josh has extensive expertise in strategical, business development, manufacturing, and technology implementation within the global jewelry supply chain. Founded in 2018, The Helmich Luxury Group combines the knowledge and experience Josh has garnered over two plus decades in the jewelry industry in wholesale and retail jewelry trade, manufacturing, technology, and design.  Josh is a highly sought-after consultant in the United States, Asia, UK and Europe.  Working with clients such as Anglo American ,Platinum Guild International,  and various other luxury jewelry brands across the globe for a variety of projects including manufacturing process technologies, sustainability, metallurgy, supply chain, traceability, and social responsibility within the industry. 

Prior to his role in consulting Josh was VP of Susan Helmich Design Inc. from 2003-2008 and VP of Steven Kretchmer Designs from 2008-2018. Josh served on the exhibitor board of the Couture Jewelry Show from 2004-2008 and 2011-2018.

About Jenny Luker

President | Platinum Guild International USA

With over thirty years experience devoted to working with jewelry designers, manufacturers, and retailers, Jenny Luker holds the position of President of Platinum Guild International USA. In this role, Jenny is responsible for the strategic business development of the platinum jewelry industry in the US. She leads her team in developing innovative marketing and trade programs that create value for the jewelry industry and fosters new generations of consumers.

Jenny holds a BA from the University of Oklahoma and an MA from California State University at Fullerton, both in Sociology. Additionally, Jenny is a Past President of the Women’s Jewelry Association, Past Chairman of the Jewelers Vigilance Committee and current Executive Board member, Past Executive Board member of Jewelers for Children, and member of the 24 Karat Club of New York.