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State of the Industry: Coffee, Bagels & Big Ideas
Rob Bates, Dave Siminski, Peter Smith, Ross WesdorpDone
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45 Ideas in 45 Minutes
Dayna Brown, Lyn Falk, Paul Zimnisky, Peter Smith, Sherry Smith, Tim GlasgowDone
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The Art and Science of Why We Buy Luxury
Peter SmithDone
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The AI-Powered Jewelry Store: Build a Private, No-Code AI Knowledgebase and Training Agent for Your Store
Andrea HillDone
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Reading the Market: Gold, Diamonds, and the Economy Heading Into Q4
Paul Zimnisky, CFA , Rob Bates, Dave Siminski, Sherry Smith. Moderated by Andrea HillDone
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Locked, Loaded, and Liable: What Every Jeweler Needs to Know About Security Right Now
Howard Stone (Jewelers Mutual), Chris Sellers (Jewelers Mutual)Done
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The Feet Follow the Eyes: Focal Point Displays that Guide Movement and Attention
Lyn FalkDone
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AI-Powered Workflows: Using Claude to Streamline Key Retail Processes
Andrea HillDone
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AI in Jewelry: Accelerating Design, Visualization, and Marketing
Mike MageeDone
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Onboarding: Making Those New Hires "Stick"
Dayna BrownDone
The Outsider Advantage: What Jewelry Retailers Can Learn from Entertainment & Lifestyle Brands
Location: Cobb Ballroom E
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8/21/26, 11:30 AM
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8/21/26, 12:30 PM
(US/Eastern)
(1 hour)
Grab a cup of coffee and join us at RetailFusion for a dynamic, "morning news show" style interview! Andrea Hill will be sitting down with Erin Moyer-Carballea, the new owner and CEO of Fruchtman Marketing, to explore how independent jewelers can revitalize their customer outreach. Drawing from her vast background in entertainment, health, and lifestyle brands, Erin brings a highly anticipated, outside perspective to the jewelry industry. In this relaxed and conversational session, Andrea and Erin will discuss:
- Cross-Industry Insights: What highly effective tactics from the entertainment and wellness sectors are jewelry retailers currently missing out on?
- Calculated Risk-Taking in Content: How can jewelers step out of their comfort zones to create "fearless" content while still maintaining the trust and luxury positioning their clients expect?
- Consumer-Focused Ideation: Moving beyond just posting product pictures, how can stores use "All Media Storytelling" to actually solve problems for their customers and drive foot traffic?
- Fresh Eyes on Legacy Brands: You recently took the helm of a respected legacy agency. Many of our attendees are second or third-generation owners trying to modernize their family stores. What lessons from your transition can they apply to refreshing their own brands?
About Erin Moyer-Carballea
Erin Moyer-Carballea, the new owner and CEO of Fruchtman Marketing, is a digital and content executive with a diverse background and vast experience in the entertainment industry. She brings a trained eye to content, skilled ideation, and calculated risk-taking with each project. She has produced, written, and edited content for pure entertainment brands, health and green initiatives, and health, fitness, and dance brands.
Erin manages creative and technical producers, writers, designers, social media managers, and talent. Comfortable working within and for large established brands, she is equally intrigued by the challenges of creating and working on new projects, subjects, and portfolios, both large and small.
She is fearless in creating new content and exploring opportunities and is also a skilled editor with an eye for perfection in creativity. She is well-versed in social responsibility for all audiences, with the ability to understand and develop content specific to their needs and a project’s desired outcomes.