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State of the Industry
Rob Bates, Dave Siminski, Peter Smith, Ross WesdorpAug. 21
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Historical Diamond Cut Identification, Dating, and Valuation in Appraisal Practice
Gail Brett LevineAug. 21
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The AI-Powered Jewelry Store: Build a Private, No-Code AI Knowledgebase and Training Agent for Your Store
Andrea HillAug. 21
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From Repairs to Relationships: Building Profit, Loyalty, and Trust in Your Shop
Jonathan GellerAug. 21
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Legal Knowledge for a Stronger Store: A Practical Refresher for Retail Jewelers
Liz FraccaroAug. 21
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Succession Planning: Today's Profits, Tomorrow's Exit Strategy
Sherry Smith (The Retail Smiths), Chuck Frey (Charles Frey Co.)Aug. 21
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AI-Powered Workflows: Using Claude to Streamline Key Retail Processes
Andrea HillAug. 21
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AI in Jewelry: Accelerating Design, Visualization, and Marketing
Mike MageeAug. 21
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The Outsider Advantage: What Jewelry Retailers Can Learn from Entertainment & Lifestyle Brands
Erin Moyer-CarballeaAug. 21
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Onboarding: Making Those New Hires "Stick"
Dayna BrownAug. 21
Event RetailFusion Fall 2026
starts on
Aug 21, 2026, 9:00:00 AM
(US/Eastern)
Advocating for Your Business on Capitol Hill (And Supporting the Effort From Home)
Location: Cobb Ballroom A
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8/21/26, 2:15 PM
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8/21/26, 3:15 PM
(US/Eastern)
(1 hour)
Susan Thea Posnock
Director of Public Affairs & Education
at JEWELERS OF AMERICA, INC.
Susan Thea Posnock
Director of Public Affairs & Education
at JEWELERS OF AMERICA, INC.

From taxes to tariffs, from fighting crime to strengthening the supply chain, the jewelry industry has a role to play in shaping government policies that affect jewelry businesses. In this session, Susan Posnock, Jewelers of America’s Director of Public Affairs and Education, will discuss the advocacy efforts JA has undertaken on behalf of the industry. The session will cover the effects of current government policies on the present and future of the industry and how individuals and businesses get involved.
About Susan Thea Posnock
Susan Thea Posnock is the Director of Public Affairs and Education for Jewelers of America (JA). Through JA public affairs, she works on issues related to responsible business practices in the jewelry supply chain, as well as legislative and regulatory issues and policies that impact the jewelry industry. Posnock also oversees JA’s education department, which includes in-person workshops, webinars, professional certification and discounts and scholarships toward leading industry education.
Posnock has more than 25 years of experience in the journalism and public affairs fields. Prior to joining JA, she worked as senior editor for National Jeweler, where she covered the international diamond and jewelry industry.