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State of the Industry: Coffee, Bagels & Big Ideas
Rob Bates, Dave Siminski, Peter Smith, Ross WesdorpDone
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45 Ideas in 45 Minutes
Dayna Brown, Lyn Falk, Paul Zimnisky, Peter Smith, Sherry Smith, Tim GlasgowDone
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Legal Knowledge for a Stronger Store: A Practical Refresher for Retail Jewelers
Liz Fraccaro, Esq., CAMSDone
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Historical Diamond Cuts Identification, Dating, and Valuation in Appraisal Practice
Gail Brett LevineDone
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No Holds Barred: Mastering High-Impact Events For Jewelry Store Success
Bill WarrenDone
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From Clicks to Cash: Making Tech Work in a Changing Retail World
Manny Carballea (Fruchtman Marketing), Devin Jones (JewelerOS), Josh Brenner (The Edge)Done
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AI in Jewelry: Accelerating Design, Visualization, and Marketing
Mike MageeDone
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The Feet Follow the Eyes: Focal Point Displays that Guide Movement and Attention
Lyn FalkDone
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Beyond the Jewelry: Designing the Experience
Dalton PowellDone
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The AI-Powered Jewelry Store: Build a Private, No-Code AI Knowledgebase and Training Agent for Your Store
Andrea HillDone
Advocating for Your Business on Capitol Hill (And Supporting the Effort From Home)
Location: Cobb Ballroom A
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8/21/26, 2:15 PM
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8/21/26, 3:15 PM
(US/Eastern)
(1 hour)
Susan Thea Posnock
Director of Public Affairs & Education
at JEWELERS OF AMERICA, INC.
Susan Thea Posnock
Director of Public Affairs & Education
at JEWELERS OF AMERICA, INC.

From taxes to tariffs, from fighting crime to strengthening the supply chain, the jewelry industry has a role to play in shaping government policies that affect jewelry businesses. In this session, Susan Posnock, Jewelers of America’s Director of Public Affairs and Education, will discuss the advocacy efforts JA has undertaken on behalf of the industry. The session will cover the effects of current government policies on the present and future of the industry and how individuals and businesses get involved.
About Susan Thea Posnock
Susan Thea Posnock is the Director of Public Affairs and Education for Jewelers of America (JA). Through JA public affairs, she works on issues related to responsible business practices in the jewelry supply chain, as well as legislative and regulatory issues and policies that impact the jewelry industry. Posnock also oversees JA’s education department, which includes in-person workshops, webinars, professional certification and discounts and scholarships toward leading industry education.
Posnock has more than 25 years of experience in the journalism and public affairs fields. Prior to joining JA, she worked as senior editor for National Jeweler, where she covered the international diamond and jewelry industry.