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    Show Hours (Sat. - Sun.)


    Sat  8/22: 9:30a - 6:00p  Sun 8/23: 9:30a - 6:00p

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    IceBreaker: Friday, 6:30 - 8:00 pmMingle! Saturday, 7:00 - 10:00 pm

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    GIA Grading Labs


    Colored Stone Grading LabThe Colored Stone Grading Lab is taking place in the Cobb Room at the Waverly Hotel, Tuesday 8/18 - Thursday 8/20.

    Pearl Grading Lab
    The Pearl Grading Lab is taking place in the Cobb Room at the Waverly Hotel, Friday, 8/21.

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Atlanta Jewelry Show (& SJTA)
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All Talks
  • RetailFusion Fall 2026
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  • RetailFusion Fall 2026
  • All Talks
 
  • RetailFusion Fall 2026
  • RetailFusion Overview
  • Sessions
    • Sessions
    • Agenda
  • Talks
  
  • 45 Ideas in 45 Minutes
    Dayna Brown, Lyn Falk, Paul Zimnisky, Peter Smith, Sherry Smith, Tim Glasgow
    Done
  • State of the Industry: Coffee, Bagels & Big Ideas
    Rob Bates, Dave Siminski, Peter Smith, Ross Wesdorp
    Done
  • Legal Knowledge for a Stronger Store: A Practical Refresher for Retail Jewelers
    Liz Fraccaro, Esq., CAMS
    Done
  • Historical Diamond Cuts Identification, Dating, and Valuation in Appraisal Practice
    Gail Brett Levine
    Done
  • Advocating for Your Business on Capitol Hill (And Supporting the Effort From Home)
    Susan Thea Posnock
    Done
  • AI in Jewelry: Accelerating Design, Visualization, and Marketing
    Mike Magee
    Done
  • From Clicks to Cash: Making Tech Work in a Changing Retail World
    Manny Carballea (Fruchtman Marketing), Devin Jones (JewelerOS), Josh Brenner (The Edge)
    Done
  • Working Smarter: Are You Making Money, Or Just Making Yourself Sweat?
    Sherry Smith
    Done
  • Locked, Loaded, and Liable: What Every Jeweler Needs to Know About Security Right Now
    Howard Stone (Jewelers Mutual), Chris Sellers (Jewelers Mutual)
    Done
  • The Feet Follow the Eyes: Focal Point Displays that Guide Movement and Attention
    Lyn Falk
    Done
No Holds Barred: Mastering High-Impact Events For Jewelry Store Success
Location: Cobb Ballroom A - 8/21/26, 3:15 PM - 8/21/26, 4:15 PM (US/Eastern) (1 hour)
No Holds Barred: Mastering High-Impact Events For Jewelry Store Success
Bill Warren
Founder at Diamond Bill Marketing
billwarren86@gmail.com
Bill Warren
Founder at Diamond Bill Marketing
billwarren86@gmail.com



Join jewelry marketing expert “Diamond” Bill Warren as he guides attendees through the process of creating powerful, profit-driving events that bring in customers and boost sales.

In this high-energy, straight-talking session, Bill shares his proven strategies for planning, promoting, and executing unforgettable in-store events that turn browsers into buyers. Whether you’re looking to increase foot traffic, move more inventory, or build lasting customer loyalty, this session delivers real-world tactics you can implement immediately.

About Bill Warren

“Diamond” Bill Warren is a retail marketing expert for the jewelry and gift industry and in-demand coach. He is the founder of Diamond Bill Marketing as well as a fellow jewelry store owner.

He is the author of the book “The Fastest Way To A Full Recovery” and “The Ultimate Jeweler’s Success Guide” and columnist for multiple publications including Instore Jewelers Magazine, Southern & Mid- America Jewelry News and Diamond Pulse Magazine.

Bill and his wife Angie own and continue to operate a very successful jewelry store and a ladies boutique in the mountains of western North Carolina.

Bill is a sought after motivational and marketing speaker to the retail industry. He draws upon his over 40 years of experience in the retail industry to teach and coach others for ever increasing success.

He and his wife Angie have been married for 37 years and have one son, Dillon. Bill and Angie are both multi-instrumentalists/vocalists with multiple recordings to their credit. They love to travel and enjoy spending time at their beach home near Little River, SC.

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About us

The Atlanta Jewelry Show was founded on a simple but powerful idea ... 
A trade show should serve the people who make it possible. 

From its earliest days, the Southern Jewelry Travelers Association, a 501(c)(6) nonprofit, set out to create a show where every decision would contribute to the shared success of jewelers, manufacturers, and sales professionals across the Southeast. It was built not as a commercial enterprise, but as a community investment in the future of the jewelry industry.

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