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    Show Hours (Sat. - Sun.)


    Sat  8/22: 9:30a - 6:00p  Sun 8/23: 9:30a - 6:00p

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    IceBreaker: Friday, 6:30 - 8:00 pmMingle! Saturday, 7:00 - 10:00 pm

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    Colored Stone Grading LabThe Colored Stone Grading Lab is taking place in the Cobb Room at the Waverly Hotel, Tuesday 8/18 - Thursday 8/20.

    Pearl Grading Lab
    The Pearl Grading Lab is taking place in the Cobb Room at the Waverly Hotel, Friday, 8/21.

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Atlanta Jewelry Show (& SJTA)
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All Talks
  • RetailFusion Fall 2026
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  • RetailFusion Fall 2026
  • All Talks
 
  • RetailFusion Fall 2026
  • RetailFusion Overview
  • Sessions
    • Sessions
    • Agenda
  • Talks
  
  • 45 Ideas in 45 Minutes
    Dayna Brown, Lyn Falk, Paul Zimnisky, Peter Smith, Sherry Smith, Tim Glasgow
    Done
  • State of the Industry: Coffee, Bagels & Big Ideas
    Rob Bates, Dave Siminski, Peter Smith, Ross Wesdorp
    Done
  • From Repairs to Relationships: Building Profit, Loyalty, and Trust in Your Shop
    Jonathan Geller
    Done
  • Working Smarter: Are You Making Money, Or Just Making Yourself Sweat?
    Sherry Smith
    Done
  • Succession Planning: Today's Profits, Tomorrow's Exit Strategy
    Sherry Smith (The Retail Smiths), Chuck Frey (Charles Frey Co.), Moderated by Elesa Dillon
    Done
  • Onboarding: Making Those New Hires "Stick"
    Dayna Brown
    Done
  • Hunters, Gatherers, and Farmers: Understanding the Roles They Play in Your Sales Team
    Rebecca Shukan
    Done
  • AI-Powered Workflows: Using Claude to Streamline Key Retail Processes
    Andrea Hill
    Done
  • The AI-Powered Jewelry Store: Build a Private, No-Code AI Knowledgebase and Training Agent for Your Store
    Andrea Hill
    Done
  • Reading the Market: Gold, Diamonds, and the Economy Heading Into Q4
    Paul Zimnisky, CFA , Rob Bates, Dave Siminski, Sherry Smith. Moderated by Andrea Hill
    Done
Beyond the Jewelry: Designing the Experience
Location: Cobb Ballroom B - 8/21/26, 2:15 PM - 8/21/26, 3:15 PM (US/Eastern) (1 hour)
Beyond the Jewelry: Designing the Experience
Dalton Powell
dalton@ozsjewelers.com
+1 828-514-9573
Dalton Powell
dalton@ozsjewelers.com
+1 828-514-9573



This session focuses on elevating custom design through intentional customer experience. Learn how to make clients feel like true collaborators rather than just customers, highlight key presentation moments such as sketch reveals, stone selection, and final delivery, and create memorable “wow” experiences that clients share and that drive long-term loyalty.

About Dalton Powell

Dalton Powell is one of the owners of Oz’s Jewelers in Hickory, North Carolina, and a rising voice among the next generation of independent jewelers.

He is the President of the North Carolina Jewelers Association and a member of the Advisory Board for the SJTA. Dalton is also a recipient of the RJO Foundation Scholarship and the Robert Foreman Memorial Scholarship Award from the 24 Karat Club SEUS.

With GIA coursework and a Registered Gemologist Appraiser (RGA) designation from the International School of Gemology, he pairs formal training with hands-on retail and management experience. Dalton earned his undergraduate degree in Journalism & Media with a focus on Advertising and Public Relations from UNC Chapel Hill, followed by a Master’s in Business Management from Wake Forest University, completing his Master’s degree at the young age of 21.

His passion lies in helping independent jewelers stay competitive by embracing smart storytelling, evolving consumer expectations, and community-first values. He believes in transparency, collaboration, and elevating the voice of young professionals in the trade.

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About us

The Atlanta Jewelry Show was founded on a simple but powerful idea ... 
A trade show should serve the people who make it possible. 

From its earliest days, the Southern Jewelry Travelers Association, a 501(c)(6) nonprofit, set out to create a show where every decision would contribute to the shared success of jewelers, manufacturers, and sales professionals across the Southeast. It was built not as a commercial enterprise, but as a community investment in the future of the jewelry industry.

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